GEO Score Checker
How well is your site optimized for generative engines? Our GEO score checker measures your performance across ChatGPT, Perplexity, Claude, Gemini, and Grok — the five AI platforms that are reshaping how users discover brands. Get your GEO score and specific recommendations to improve your generative engine visibility.
What Is a GEO Score?
Your GEO score is a 0-100 metric that reflects how visible your brand is across generative AI search engines. It is calculated based on citation rate (how often AI models mention you), model coverage (how many of the five models cite you), citation quality (position and context of mentions), and competitive standing (how you compare to other brands in the same space).
A GEO score above 70 indicates strong generative engine visibility. A score between 30-70 suggests room for improvement. Below 30 means significant optimization is needed.
How GEO Scoring Works
Our scoring methodology queries each AI model with prompts relevant to your domain and evaluates the responses:
Citation Rate (40% of score): The percentage of test prompts where your brand appears in the AI response. Higher citation rate = higher score.
Model Coverage (25% of score): Being mentioned by all five models scores higher than being mentioned by only one or two. Broad coverage indicates robust AI visibility.
Citation Quality (20% of score): Being mentioned first or as a primary recommendation scores higher than appearing last in a list. The context of your mention matters.
Competitive Position (15% of score): Your visibility relative to competitors in the same queries. Outperforming competitors boosts your score.
How to Improve Your GEO Score
Based on your results, focus on the factor with the most room for improvement:
Low citation rate? Create more authoritative, citation-ready content. Focus on clear definitions, specific facts, and comprehensive topic coverage. See our GEO guide for detailed strategies.
Low model coverage? Different models require different optimization approaches. Web-search models (Perplexity) respond to traditional SEO, while training-data models (Claude) require broader web presence. Target the models where you are weakest.
Low citation quality? Improve your content's specificity and authority signals. Include original data, expert opinions, and concrete differentiators that make AI models prioritize you in their recommendations.
Low competitive position? Analyze what your top competitors do differently and close the gaps — more third-party mentions, fresher content, stronger structured data.
Key Features
GEO Score (0-100)
Get a quantified measure of your generative engine optimization.
Factor Breakdown
See scores across citation rate, model coverage, quality, and competition.
Competitor Benchmarking
Compare your GEO score against competitors.
Improvement Roadmap
Get prioritized recommendations to boost your score.
Frequently Asked Questions
01 What is a good GEO score?
A GEO score above 70 indicates strong generative engine visibility. Scores between 30-70 suggest room for improvement. Below 30 means AI models rarely mention your brand and significant optimization is needed.
02 How is the GEO score calculated?
The GEO score weighs four factors: citation rate (40%), model coverage across five AI platforms (25%), citation quality and position (20%), and competitive standing (15%).
03 How can I improve my GEO score?
Focus on creating authoritative content, building third-party mentions, implementing structured data, ensuring AI crawler access, and keeping content fresh. Our GEO guide provides detailed strategies.
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